From Our Designer
Jewellery has been a part of my life for as long as I can remember. I started my journey apprenticing in workshops at a young age, learning the art of craftsmanship firsthand. Over the past two decades, I have built my design philosophy through H.Ajoomal Fine Jewellery, creating high-end pieces that have been handpicked by collectors and tastemakers around the world.
But as much as I love exquisite craftsmanship, I also understand that today’s woman leads a fast-paced life—she seeks effortless elegance, versatility, and a sense of play in her jewellery. She wants pieces that move with her, transitioning seamlessly from morning meetings to evening outings, without the hassle of retrieving them from a bank locker.
"I want to wake up and wear jewellery that is aesthetically pleasing yet practical—real jewellery that I can change as often as I like."
This belief led me to create H Craft—a brand where fine jewellery meets contemporary fashion. Through our collaborative works, we aim to bridge the gap between fashion and jewellery, designing eclectic, playful pieces meant to be mixed, matched, and layered to suit your mood and style.
So, as I always say, “Throw out your mother’s jewellery rules and have some fun.”
— Harshad Ajoomal
Our Promise
Sustainable Standards
We embrace the philosophy of reduce, reuse, recycle, using predominantly recycled gold to create jewellery that not only celebrates luxury but also protects the planet. We also encourage clients to reuse their own materials, reducing the toll of new mining whilst also reducing the strain on our country’s foreign exchange reserves.
Gemstone Sourcing
Our diamonds are conflict-free, in full compliance with the Kimberley Process (India is a part of this process), ensuring they come from sources free of violence and exploitation. Our diamonds and gemstones are sourced from responsible suppliers locally and internationally.
Goldsmith Care
Beyond the materials, our commitment extends to the artisans who breathe life into our creations. We believe in ethical wages, going beyond industry standards to ensure fair compensation for the craftsmen and goldsmiths who shape each piece. Our gold is hypoallergenic and EU-compliant, meaning the chances of causing a skin allergy are negligible, and it is safe for our goldsmiths to work with. Cadmium, a standard solder material in India, is banned in our products and workshops as it can cause long-term health issues for our goldsmiths / karagirs. We use Cadmium free solders in all our pieces.
Our dedication is the heartbeat of every design, and we are proud to offer a work environment that nurtures both artistry and well-being. Our jewellery stands as a commitment to luxury that supports both people and the planet. Ethical is beautiful, and beauty is meant to last.